HOBIN SONG is a pianist and content creator based in Seoul, Republic of Korea. He majored in classical piano  and is studying Contemporary music in graduate school. Based on his unlimited musical talent and church music majored in college, he runs a YouTube channel called “HobinWorks” which produces piano performance, theoretical content, and performance videos that span the era of classical and modern music. In addition, as a graphic designer and illustrator, he runs a “ch. Hobin Song” YouTube channel that produces daily V-logs and review contents of the stationery CEO. He is the founder of the lifestyle brand “Aube Matin” based on his illustrations, photographs and graphic designs, and is expanding his field of activity through various collaborations.He also communicates with many stationery users through the character brand ‘Friend Beni.’


A music studio that encompasses piano and orchestra arrangements for unlimited genres.

Hobin Song

Hobin Song (a.k.a. designer and illustrator)'s stationery review, daily v-log YouTube channel.

Aube Matin

Lifestyle brand based on photos and illustrations.

Friend Beni

Illustrated stationery brand based on Beni with charming black fur.